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FIR on Higher Education #61: Using a Podcast to Sell a Course
On the FIR on Higher Education podcast, we have discussed how a podcast can be used in higher education to support big-picture objectives. We focused on using podcasts for events (with Donna Papacosta...
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FIR on Higher Education 64: Communicating Research via Video
How do you communicate complex ideas via video? If you are a researcher or communicator, perhaps this is a question on your mind. On episode 64 of the FIR on Higher Education podcast, guest Jonathan...
View ArticleFIR on Higher Education #65: Perhaps It’s Time to Revamp Your Bio?
An academic, researcher or expert’s bio is important real estate that often times is neglected. A compelling bio can go a long way towards supporting strategic goals, both at the individual and...
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FIR on Higher Education #66: Perhaps You Should Communicate Your Research via...
Communicating research visually can be challenging. I have struggled to find really compelling examples of academics / researchers who are effective at using Instagram to communicate research. I was...
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FIR on Higher Education #67: How Professors Can Use Comms Tools to Enhance...
How can professors – regardless of field – be more creative? What are ways to use digital communications tools to enhance the student experience? How can professors become co-creators in the learning...
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Higher Education #31 – How to Mobilize Alumni through Communications
Students will soon be graduating. As they receive their diplomas, these new graduates will bid farewell to their schools. Countless time, energy and not to mention money has been invested in the...
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Higher Education #32: Gregory Galant on the Leveraging Social Media in Media...
“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.” This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on...
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Higher Education #33 – Communicating the Impact of Your Location
Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a...
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Higher Education #34: Tips on Presenting and Public Speaking from Gini Dietrich
How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour...
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FIR on Higher Education #35 – Senior Editor Gardiner Morse on Working with...
Gardiner Morse, Senior Editor at Harvard Business Review “Anybody that thinks print is dead – that’s not necessarily true.” These are the words Harvard Business Review senior editor Gardiner Morse...
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FIR on Higher Education #36: Joe Pulizzi on Content Marketing Best Practice
Perhaps you are looking to launch a new content marketing strategy at your school. Or maybe you want to re-evaluate your current content strategy. Where do you begin? How do you create the type of...
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FIR on Higher Education #37: Live Streaming Apps and Higher Education
There are tremendous opportunities to tell the story of your school through mobile living streaming apps. You can potentially provide the public with opportunities to catch a glimpse into the life of...
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FIR on Higher Education #38: Leveraging Mobile Live Streaming Apps as an...
In episode 37, we looked at how mobile live streaming apps can be leveraged from an institutional point of view. For episode 38, we look at mobile live streaming apps from the perspective of the...
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FIR on Higher Education 39: Social Selling in a Higher Education Context
Say you are an academic and you’ve recently published a new book. How can use social media to position – and ultimately sell – the book? Ditto for an admissions or marketing team looking to increase...
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FIR on Higher Education #40: The State of Higher Education Branding
It is important to understand how our respective brands are perceived in the marketplace and then to potentially adapt accordingly. This will often times require doing a strategic brand review. Xavier...
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FIR on Higher Education #41: How to Identify and Cascade Your Key Brand...
Anybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. It is certainly a challenge to put together a message map (like this one...
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FIR on Higher Education #42: De-mystifying Rankings - Interview with...
Whether you like it or not, different higher education rankings have a huge impact on where students attend school. It is always fascinating to see different schools shout from the rooftops when then...
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FIR on Higher Education #43: The Art of Communicating Research
There is an art to communicating research in a compelling a way. There is also a process to strategically disseminating research to achieve institutional goals. On episode 43, Kirk Englehardt from...
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FIR on Higher Education #44: Deirdre Breakenridge on How to Create a Course...
You have probably heard of Lynda.com, the online education company offering thousands of video courses in software, creative and business skills. Maybe you have taken a course using the platform or...
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FIR on Higher Education #45: University of Missouri Protests and...
It has been a very difficult last couple of weeks for the University of Missouri as the school has been in the headlines for all the wrong reasons. African American students led protests because...
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FIR on Higher Education #46: How to Leverage Podcasting at Events
Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest...
View ArticleFIR on Higher Education #47: Video Storytelling in Higher Education
Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s...
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FIR on Higher Education #48: How to Create a Successful Podcast within your...
When Chris Rose, Outreach Director at the University of Texas at Austin’s Center for Middle Eastern Studies, launched the 15 Minute History Podcast in 2013, he had no idea that within eight months it...
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FIR on Higher Education #49: UNC Provost Jim Dean on How Senior Leaders Can...
Many studies highlight how top leadership in companies can reap positive benefits by using social media (see Weber Shandwick study for example). While certainly not the majority, there are some...
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FIR on Higher Education #50: PR Strategies and Tactics for Events
There is a good chance that if you listen to this podcast, you might be involved in participating or organizing events. Many higher education related events have a plethora of content that is...
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FIR on Higher Education #51: Nurturing Relationships with the Media
We all know that newsrooms are shrinking. The ratio of PR professionals to journalists in the United States is almost 5 to 1. Most any journalist will complain about the exorbitant number of pitches...
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FIR on Higher Education #52: Communications and Strategic Positioning
There is a big difference between communicating an institution’s brand if it is based on prestige or reputation. We delve into this nuance on episode 52 of FIR on Higher Education. Guest Bertrand...
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FIR on Higher Education #53: Communicating Your Unique Value Proposition...
One of the most critical communications exercises we all face at some point relates to our career transitions. We all know that the days of staying at one job for life are long gone. Studies show that...
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FIR on Higher Education #54: Professor David Burkus on How to Market Your Book
The book publishing world has undergone massive disruption in recent years. This presents challenges and opportunities for book authors. Many academics are writing books, and communicators directly or...
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FIR on Higher Education 55: Steps to Consider in Conducting a Strategic...
Are you confident in your institution’s key messaging? Can you summarize it in a simple, clear and jargon free way to your different audiences? What about within your department? Do you know why the...
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FIR on Higher Education #56: Lessons from a Media Interview Debacle
Greg Brooks The media interview is not the right time to be reviewing answers and going over tactics! Ken Starr, the recently ousted president of Baylor University following an investigation into the...
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FIR on Higher Education 57: How to Generate Research Impact
There are many factors that motivate researchers. From my years working in higher education communications, I believe that “impact” is one of the key motivators. This impact is measured in several...
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FIR on Higher Education #58: Shel Holtz on Developing Employee Advocacy Programs
As the Edelman Trust Barometer details, the public in general is skeptical about messages coming from PR professionals or senior leadership. However, employees and subject matter experts are trusted,...
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FIR on Higher Education #59: How to Think Through Your Media Monitoring
The success of a PR program hinges on monitoring. We need to have the tools in place to know not only what is being said about our brand, but also what is being communicated about our industries,...
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FIR on Higher Education #60: How to Create a Compelling Lead Magnet to...
Many schools and programs seek ways to increase enrollment numbers. An optimal way to generate new leads is by creating a compelling lead magnet: offering a valuable form of content in exchange for a...
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FIR on Higher Education #62: How Gettysburg College Increased Its Visibility...
Have you dabbled with Medium, the online publishing tool owned by Twitter? Not happy with your success? If that is the case for you and you want to discover how to change this narrative, then you will...
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FIR on Higher Education #63: How to Integrate Marketing Automation at your...
Has your school integrated a marketing automation program? If not, or if you have not been successful with your marketing automation efforts, you will want to listen to the insights from Christie...
View ArticleFIR on Higher Education – Update
This short episode is an update about FIR on Higher Education. In summary, FIR on Higher Education is going on a bit of a hiatus for the next few months. I share a bit of the rationale on this episode....
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